Newsworthy press releases are an essential part of any effective marketing plan. Used to be the hard part was finding a good enough reason to issue one!
Use this list to spark other great ideas, and you'll become invaluable to your clients.
Introductions
(Brand new businesses, organizations, products, and services)
- Starting a new business
- Introducing a new product or service
- Introducing a unique strategy or approach
- Launching a website
- Announcing a new book or e-book you wrote
- Listing new publications
- Introducing unusual products or services that you offer
- Introducing new trademarks
Updates
(Name changes, product changes, and other announcements)
- Highlighting new uses for your products or services
- Announcing the opening of new branch or satellite offices
- Giving notice about changes to the company or product name or branding
- Informing about the moving, expanding or renovation of your business
- Announcing the restructuring of your business or its business model
- Announcing the forming of a new strategic partnership or alliance
- Announcing a major joint venture
- Publicizing changes in pricing, especially reductions
- Announcing the change of ownership of a company
- Highlighting your redesigned website
- Announcing new products or services on your web site
- Informing about product upgrades or changes
- Announcing that you’ve developed a new technology in your industry
- Announcing the passage of an important company resolution
Marketing Efforts
- Offering an article series for publication
- Announcing availability to speak on particular subjects of interest
- Announcing a public appearance on television, radio or in person
- Offering free information and online newsletters
- Announcing the results of applicable research, surveys, studies or reports
- Sponsoring a workshop, seminar or trade show
- Making public statements on future business trends or conditions
- Announcing a free chat room class you're teaching
- Giving away online products or services
- Starting an online business association or club
- A famous person is endorsing your business
- An expert or celebrity is speaking in your chat room
- Hosting a fundraising event at your web site
- Having a contest or sweepstakes at your site
- Participating in major sponsorships online
- Attending a trade show or exhibition
- Making speeches and offering reprints on your website
- Holding a competition or contest
- Hosting a celebrity visit
- Interviewing or meeting with a celebrity
- Publishing projections and forecasts
- Forming committees, or announcing membership for committees
- Making a donation to charity
- Organizing or participating in a charity event
- Having a tie-in with a national holiday, a birthday or anniversary
- Co-hosting an event with the media
- Offering first person stories about people using your product or services
- Sending a letter to the editor
- Giving directions about applying for internships with your company
- Giving directions about applying for scholarships offered by your company
- Announcing a fact finding trip and reporting your findings
- Making hand-outs available
Staff News
- Announcing new training programs for employees
- Reporting qualifications received by employees
- Announcing staff promotions
- Recognizing long-term employees and retirees
- Announcing appointments
- Reporting the results of an election
Customer News
- Obtaining a new, significant customer
- Setting up a customer advisory group
- Announcing new contracts that you've won, clients you've obtained, etc.
- Publishing your customers’ success stories and testimonials
- Recognizing awards given to customers
Community Activities
- Participating in a philanthropic event
- Contributing to the community
- Volunteering time to help the community
- Fund-raising or other events for the local community
- Sponsoring local programs or events
- Offering internships with local schools
- Offering scholarships for local students
- Organizing a tour of your business for local residents
- Staging a debate
- Sponsoring a special event
- Issuing a commendation
- Issuing a protest
- Inspecting or reporting on a project
- Writing a letter
- Releasing a letter you’ve received
- Appearing before a public body concerning a local issue
- Scheduling a speaking engagement at the local library… for free
- Creating an award to honor individuals in the community
Inspired By News & Current Events
- Issuing a statement of position regarding a local, regional, or national issue
- Adapting a national survey or report for local use
- Taking part in a controversy
- Commenting on a controversy
- Reporting on a public project and offering insight to the problem
Accomplishments
(Awards, certifications, anniversaries, media coverage)
- Winning an award
- Announcing an appointment
- Earning recognition of the company, product, or executives by a publication
- Announcing that you've reached a major milestone
- Establishing a unique vendor agreement
- Meeting some kind of unusual challenge or rising above adversity
- Announcing that an individual in your business has been named to serve in a leadership position in a community, professional or charitable organization
- Announcing certification of your organization
- Announcing memberships in associations
- Observing company anniversaries
- Recognizing awards won by employees
- Announcing successful litigation
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