Newsworthy press releases are an essential part of any effective marketing plan. Used to be the hard part was finding a good enough reason to issue one!

Use this list to spark other great ideas, and you'll become invaluable to your clients.

Introductions  

(Brand new businesses, organizations, products, and services)

1. Starting a new business
2. Introducing a new product or service
3. Introducing a unique strategy or approach
4. Launching a website 
5. Announcing a new book or e-book you wrote
6. Listing new publications
7. Introducing unusual products or services that you offer
8. Introducing new trademarks 

Updates 

(Name changes, product changes, and other announcements)

9. Highlighting new uses for your products or services
10. Announcing the opening of new branch or satellite offices
11. Giving notice about changes to the company or product name or branding 
12. Informing about the moving, expanding or renovation of your business
13. Announcing the restructuring of your business or its business model
14. Announcing the forming of a new strategic partnership or alliance
15. Announcing a major joint venture
16. Publicizing changes in pricing, especially reductions
17. Announcing the change of ownership of a company
18. Highlighting your redesigned website 
19. Announcing new products or services on your web site
20. Informing about product upgrades or changes
21. Announcing that you’ve developed a new technology in your industry
22. Announcing the passage of an important company resolution

Marketing Efforts 

23. Offering an article series for publication
24. Announcing availability to speak on particular subjects of interest
25. Announcing a public appearance on television, radio or in person
26. Offering free information and online newsletters
27. Announcing the results of applicable research, surveys, studies or reports  
28. Sponsoring a workshop, seminar or trade show
29. Making public statements on future business trends or conditions
30. Announcing a free chat room class you're teaching
31. Giving away online products or services
32. Starting an online business association or club
33. A famous person is endorsing your business
34. An expert or celebrity is speaking in your chat room 
35. Hosting a fundraising event at your web site 
36. Having a contest or sweepstakes at your site 
37. Participating in major sponsorships online 
38. Attending a trade show or exhibition 
39. Making speeches and offering reprints on your website  
40. Holding a competition or contest
41. Hosting a celebrity visit
42. Interviewing or meeting with a celebrity
43. Publishing projections and forecasts
44. Forming committees, or announcing membership for committees
45. Making a donation to charity
46. Organizing or participating in a charity event
47. Having a tie-in with a national holiday, a birthday or anniversary
48. Co-hosting an event with the media 
49. Offering first person stories about people using your product or services 
50. Sending a letter to the editor 
51. Giving directions about applying for internships with your company 
52. Giving directions about applying for scholarships offered by your company 
53. Announcing a fact finding trip and  reporting your findings
54. Making hand-outs available 

Staff News 

55. Announcing new training programs for employees
56. Reporting qualifications received by employees
57. Announcing staff promotions
58. Recognizing long-term employees and retirees
59. Announcing appointments
60. Reporting the results of an election

Customer News 

61. Obtaining a new, significant customer 
62. Setting up a customer advisory group
63. Announcing new contracts that you've won, clients you've obtained, etc.
64. Publishing your customers’ success stories and testimonials
65. Recognizing awards given to customers

Community Activities 

66. Participating in a philanthropic event
67. Contributing to the community
68. Volunteering time to help the community
69. Fund-raising or other events for the local community
70. Sponsoring local programs or events
71. Offering internships with local schools
72. Offering scholarships for local students
73. Organizing a tour of your business for local residents
74. Staging a debate
75. Sponsoring a special event
76. Issuing a commendation
77. Issuing a protest
78. Inspecting or reporting on a project
79. Writing a letter
80. Releasing a letter you’ve received
81. Appearing before a public body concerning a local issue
82. Scheduling a speaking engagement at the local library… for free 
83. Creating an award to honor individuals in the community 

Inspired By News & Current Events 

84. Issuing a statement of position regarding a local, regional, or national issue 
85. Adapting a national survey or report for local use
86. Taking part in a controversy
87. Commenting on a controversy
88. Reporting on a public project and offering insight to the problem

Accomplishments 

(Awards, certifications, anniversaries, media coverage)

89. Winning an award
90. Announcing an appointment 
91. Earning recognition of the company, product, or executives by a publication 
92. Announcing that you've reached a major milestone 
93. Establishing a unique vendor agreement 
94. Meeting some kind of unusual challenge or rising above adversity 
95. Announcing that an individual in your business has been named to serve in a leadership position in a community, professional or charitable organization
96. Announcing certification of your organization
97. Announcing memberships in associations
98. Observing company anniversaries
99. Recognizing awards won by employees
100. Announcing successful litigation